Which of the following are benefits of the Search Ads 360 reporting integration? (select three)
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Correct answer: Search Ads 360 dimensions available in segments, Search Ads 360 data available in “Multi-Channel Funnels” and “Attribution” reports, A new set of Search Ads 360 reports under Acquisition > Google Marketing Platform.
Why this is the answer
The Search Ads 360 reporting integration enhances Google Analytics 360 by providing deeper insights into paid search performance. It makes Search Ads 360 dimensions, such as "SA360 Campaign" and "SA360 Ad Group," available for use in segments, allowing for more granular analysis of user behavior originating from paid search. The integration also populates Search Ads 360 data into the "Multi-Channel Funnels" and "Attribution" reports, enabling a comprehensive understanding of how paid search interacts with other channels in conversion paths and contributing to various attribution models. Furthermore, a dedicated set of Search Ads 360 reports is added under Acquisition Google Marketing Platform, offering specific metrics and dimensions related to your Search Ads 360 campaigns. "Additional reports for organic search engine traffic" is incorrect because this integration focuses on paid search, not organic.
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