Which of the following are benefits of using BigQuery to analyze your Analytics 360 data? (select three)
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Correct answer: You can access hit-level data, You can query unsampled user page paths, You can combine your Analytics 360 data with data from other sources.
Why this is the answer
BigQuery provides access to the raw, hit-level data from Analytics 360, which is not available directly within the Analytics interface. This granular data allows for detailed analysis of every user interaction. With hit-level data, you can query unsampled user page paths, enabling a complete understanding of user journeys without the limitations of sampling found in standard Analytics reports. Additionally, BigQuery's architecture allows you to easily combine your Analytics 360 data with other datasets, such as CRM data, cost data, or offline conversions, for a holistic view of your business performance. While BigQuery can be used as a source for dashboards, it does not inherently create them; other tools are needed for visualization.
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