Which of the following are best practices when setting up your campaign?

Each campaign should target a specific audience to allow for tailored messaging, budgeting, and performance analysis. This ensures your ads reach the most relevant users. Adding 3-5 images per ad group provides variety for A/B testing and helps the system optimize for the best-performing creatives, improving engagement. Limiting site and device exclusions at launch is a best practice because it allows for broader data collection. You can then use key performance indicators (KPIs) to identify underperforming sites or devices and optimize exclusions later, rather than prematurely limiting reach. Starting with low bids and low daily budgets is not a best practice; it can restrict ad delivery and prevent campaigns from gathering sufficient data to optimize effectively.