Which of the following are components of the OUI Framework? (select all that apply)
Choose an answer
Tap an option to check your answer.
Correct answer: Ideate, Understand, Observe.
Why this is the answer
The correct answers are Observe, Understand, and Ideate because these are the three components of the OUI Framework, which guides brands to first observe conversations and behavior on Twitter, then understand audience insights and motivations, and finally ideate creative and strategic responses based on those insights. Initiate, Utilize, and Obtain are not part of the OUI Framework.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed