Which of the following are reasons that trademark alerts are important?

Trademark alerts are crucial for maintaining a healthy and effective partnerships program. They help by cutting down on fraud, which supports a positive view of affiliate and partnerships by ensuring legitimate activities and protecting brand reputation. Trademark infringements devalue the partnerships channel by allowing unauthorized use of a brand's intellectual property, potentially confusing consumers and diverting sales. Furthermore, trademark alerts can notify brands about invalid or unauthorized offers being displayed, preventing consumer deception and maintaining brand control over messaging and promotions. The option that trademark infringements lower paid search costs is incorrect; infringements often increase paid search costs as brands may need to bid against unauthorized parties using their trademarks.