Which of the following are reasons your private marketplace deal may not be bidding?
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Correct answer: The line item has already reached its frequency cap for that user., The order has already reached its frequency cap for that user., The Amazon Ads view ability threshold set for the line item did not meet the estimated view ability score of the request..
Why this is the answer
A private marketplace deal may not bid for several reasons related to targeting and delivery constraints. If the line item or the overall order has already reached its frequency cap for a particular user, Amazon DSP will not bid to show another impression to that user, preventing overexposure and wasted spend. Additionally, if the Amazon Ads viewability threshold set for the line item is higher than the estimated viewability score of the ad request, the DSP will not bid. This ensures that impressions are only served in environments likely to meet the advertiser's viewability standards. The geo location overlapping is not a reason for a deal not to bid; rather, it's a condition that allows a bid to be considered if the targeting aligns.
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