Which of the following are reasons your private marketplace deal may not be bidding? Select All Correct Responses

A private marketplace (PMP) deal might not bid for several reasons related to targeting, budget, or campaign settings. If a line item has already reached its frequency cap for a specific user, it will be excluded from bidding on subsequent impressions for that user to prevent overexposure. Similarly, if the overall order (which can contain multiple line items) has reached its frequency cap for a user, all associated line items will stop bidding for that user. Another common reason is viewability; if the Amazon DSP's estimated viewability score for an impression request falls below the minimum viewability threshold set for the line item, the line item will not bid on that impression. The geo-location overlapping with the request would typically allow a bid, not prevent it, assuming other targeting criteria are met.