Which of the following are recommended metrics for measuring AMA success? (Select all that apply)

For an Ask Me Anything (AMA) campaign on Reddit, the primary goal is engagement and community interaction, not direct sales. Therefore, Upvotes and Comments are the most direct and relevant metrics for measuring success. Upvotes indicate that users found the AMA valuable and interesting, while comments show active participation and questions being asked, demonstrating a high level of engagement with the host. While Average order value and Purchases are important metrics for e-commerce or direct response campaigns, they are generally not the primary indicators of success for an AMA. An AMA's purpose is typically brand building, thought leadership, or community engagement, which are better reflected by interaction metrics.