Which of the following are recommended when creating effective Reddit ads? (Select all that apply)

Effective Reddit ads leverage the platform's unique environment. "Show & tell" is crucial because Reddit users appreciate transparency and detail; visual content combined with informative copy performs well. "Be a brand" emphasizes authenticity and community engagement over overt sales pitches. Brands that participate genuinely and add value are more successful. "Build for mobile" is essential as the vast majority of Reddit users access the platform via mobile devices, requiring ads to be optimized for smaller screens and touch interactions. Using uppercase for all headline copy is generally discouraged as it can appear aggressive or like shouting, which doesn't resonate well with Reddit's community-focused culture.