Which of the following are the 4Cs of Creative Effectiveness on Pinterest?

The 4Cs of Creative Effectiveness is Pinterest's proprietary framework for building high-performing Pins. Developed through extensive research and analysis of over 100,000 ad assets, these four pillars help brands design content that fits the unique mindset of Pinners. Context: This refers to understanding where your ad appears. Pinterest is a visual discovery engine, so your creative must fit the "feed context." This involves designing for a mobile-first experience and ensuring the Pin looks natural among organic content while still grabbing attention. Content: This pillar focuses on the "what" of your ad. Effective content on Pinterest is authentic, tells a relatable story, and provides value. It often includes a clear "hook" in the first few seconds of a video or a prominent focal point in a static image. Craft: This is about the technical execution and layout. Best practices for "Craft" include placing your branding or text overlays at the top or bottom of the frame (so they aren't obscured by platform UI) and using intentional motion or clean compositions to guide the user's eye. Color: Color is a major driver of "scroll-stopping" power. The framework suggests using high-contrast palettes and a balance of brightness and sharpness to help your product or message stand out against the background of the feed.