Which of the following are true about attribution windows?

All statements are true regarding attribution windows on Pinterest. Pinterest users often engage in discovery and planning, leading to a longer consideration phase before conversion, so a longer attribution window may be appropriate compared to platforms focused on immediate purchases. When analyzing data by the date of the ad event (e.g., click or impression), it's crucial to wait for the entire attribution window to pass after the campaign ends to capture all conversions that occurred within that window. Finally, different conversion events (e.g., page view vs. purchase) and ad interaction types (e.g., click vs. view) inherently have different typical conversion timelines, necessitating flexible attribution window settings.