Which of the following are true about Enhanced Match?
Choose an answer
Tap an option to check your answer.
Correct answer: Reports based on the cookies on a user’s phone, desktop, or tablet or the email address entered on the Advertiser’s website..
Why this is the answer
Enhanced Match improves audience matching by using a broader set of identifiers. It leverages cookies from a user's various devices (phone, desktop, tablet) and email addresses provided on an advertiser's website to create a more comprehensive view of user activity. This allows for more accurate audience targeting and attribution, even when users switch devices. The option "Only available for cross device data collection for iOS devices" is incorrect because Enhanced Match works across various operating systems and devices, not just iOS. The option "Automatically and securely sends hashed customer information beyond emails" is partially true in that it uses hashed data for security, but its primary function is to enhance matching using existing identifiers like cookies and emails, not necessarily to send new types of hashed customer information beyond what's already collected.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed