Which of the following are true about expanded targeting?
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Correct answer: With expanded targeting, advertisers can increase their reach by allowing Pinterest to build off of the keywords and interests originally added to the ad group., If there is no targeting selected (i.e. no interests or keywords) using expanded targeting will narrow targeting., Expanded targeting augments advertisers’ existing targeting strategy in just one click..
Why this is the answer
Expanded targeting on Pinterest allows advertisers to increase their reach by enabling the platform to identify and target additional relevant audiences beyond the initial keywords and interests defined for an ad group. This means Pinterest's algorithms will find users with similar behaviors and preferences, effectively broadening the campaign's potential audience. It augments the existing targeting strategy with a single click, simplifying the process of finding more relevant users. However, if no initial targeting (like interests or keywords) is selected, expanded targeting will not broaden the audience; instead, it will narrow the targeting by attempting to infer and focus on a specific, likely small, audience based on other campaign parameters, which is generally not its intended use. Expanded targeting does not require advertisers to upload custom datasets; it leverages Pinterest's internal data and algorithms.
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