Which of the following are variables that can be used in A/B Testing? Select three.
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Correct answer: Target audience, Ad placement, Ad format.
Why this is the answer
LinkedIn A/B Testing compares campaign variations by changing one selected variable while keeping the rest of the setup consistent. Target audience can be tested to understand which audience segment performs better. Ad placement can be tested to compare delivery locations such as LinkedIn feed versus LinkedIn Audience Network . Ad format can also be tested to compare formats such as single image, video, carousel, or other supported ad types.
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