Which of the following attribution models does Klaviyo utilize? (Select 2.)
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Correct answer: Last touch, Multi-touch.
Why this is the answer
Klaviyo uses both last-touch and multi-touch attribution models to measure the impact of marketing messages on conversions.Last-touch attribution gives credit to the final message a customer interacted with before making a purchase. Multi-touch attribution distributes credit across multiple messages that influenced the customer along their journey. First-touch attributio.
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