Which of the following audiences might help Red Eye Coffee,a brand that sells canned coffees,increase consideration for their products?(Select2)
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Correct answer: Audiences based on similar product views, In-market:coffee.
Why this is the answer
To increase consideration, Red Eye Coffee should target audiences actively showing interest in coffee or similar products. "Audiences based on similar product views" targets shoppers who have viewed products like canned coffees, indicating a strong potential for consideration. "In-market: coffee" identifies shoppers actively researching or intending to purchase coffee products, making them highly receptive to Red Eye Coffee's offerings. "Advertiser hashed audiences based on existing brand customers" would be more suitable for loyalty or repeat purchases, not for increasing initial consideration among new potential customers.
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