Which of the following best describes the goal of a conversions campaign on Pinterest?

The primary objective of a conversions campaign is to move users from inspiration to action. While other campaign types might focus on awareness (impressions) or consideration (clicks), a conversions campaign is specifically designed to track and optimize for lower-funnel activities. Actionable Steps: These campaigns use the Pinterest Tag or API for Conversions to track specific "events" on your website. The most common goals are checkouts (purchases), sign-ups (lead generation), or add-to-cart actions. Optimization: Pinterest's algorithm uses data from these events to show your ads to Pinners who are most likely to complete that specific action, rather than just those who might click or view the ad. Catalog Sales vs. Conversions: While "discovery through a product feed" is related, that specifically describes a Catalog Sales campaign. Standard conversion campaigns can use a variety of creative formats (static, video, carousel) to drive the user to a landing page where the conversion happens.