Which of the following best illustrates a strategic use of Amazon Ads solutions to address multiple stages of the customers’ journey?
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Correct answer: Employing Sponsored Display for brand discovery and remarketing to previous product viewers.
Why this is the answer
Sponsored Display supports both discovery and reengagement through audience and contextual capabilities. It can help reach relevant shoppers across the customer journey, including audiences browsing similar products or categories. Views remarketing is useful for reconnecting with shoppers who viewed product detail pages but did not purchase. This combination aligns one Amazon Ads solution with both upper-funnel discovery and lower-funnel intent signals.
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