Which of the following bid strategies allow you to set your own bids? Select al that apply.
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Correct answer: Manual cost per click, Enhanced cost per click.
Why this is the answer
Manual cost per click (CPC) allows you to set bids for individual keywords or ad groups, giving you complete control over your bids. Enhanced CPC (eCPC) is a semi-automated strategy that adjusts your manual bids up or down in real-time to help you get more conversions, but it still requires you to set a base bid. Target impression share and Maximum clicks are automated bid strategies where the system optimizes bids to achieve a specific goal (impression share or clicks, respectively) without direct manual bid input from the advertiser.
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