Which of the following campaign objectives would be most closely aligned with a brand's goal of increasing site visits?

The Traffic objective is designed to drive users to a specific URL, making it the most direct choice for increasing site visits. App Installs focuses on encouraging users to download a mobile application, not visit a website. Conversions aims to optimize for specific actions on a website, like purchases or sign-ups, which is a step beyond simply visiting the site. While Brand Awareness and Reach can indirectly lead to site visits by increasing brand familiarity, its primary goal is to maximize the number of unique users who see an ad, not necessarily to drive them to a website.