Which of the following can be done with the Display & Video 360 integration? (select three)
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Correct answer: Create a re marketing list including users who came from a specific Display & Video 360 Site and added items to their shopping cart., Create a ‘similar audience’ re marketing list targeting users with click-through sessions from a specific Display & Video 360, Insertion Order., Create an audience based on a stage of your custom funnel and share the audience with Display & Video 360 for re marketing..
Why this is the answer
The Display & Video 360 (DV360) integration with Google Analytics 360 offers powerful remarketing capabilities. You can create remarketing lists based on user behavior originating from DV360 campaigns, such as users who came from a specific DV360 Site and added items to their shopping cart, allowing for highly targeted follow-up. Additionally, you can leverage Google's machine learning to create 'similar audience' remarketing lists, expanding your reach to new users who share characteristics with those who clicked through from a specific DV360 Insertion Order. Finally, you can define custom audiences within Google Analytics 360 based on specific stages of your conversion funnels and then export these audiences directly to DV360 for targeted advertising. The option to create a remarketing list based on 'viewable' impressions from a specific DV360 Site is not directly supported as a standard remarketing list creation method within the GA360 interface for DV360 integration.
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