Which of the following can businesses achieve by using social media?

Social media platforms are excellent for attracting new audiences because they allow businesses to reach a vast number of users through organic content, targeted advertising, and viral sharing. This expands brand visibility beyond existing customer bases. While social media can contribute to building a good reputation and meeting sales goals, these are often secondary or indirect outcomes. A good reputation is built over time through consistent positive interactions, and sales goals are met through a combination of marketing efforts, of which social media is one component. Attracting new audiences is a primary and direct benefit of social media marketing.