Which of the following correctly lists the stages of AIDAR? (Select the correct answer.)
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Correct answer: Attention, Interest, Desire, Action, Retention.
Why this is the answer
AIDAR is an evolved version of the classic AIDA marketing model. While the original model ended at the sale (Action), the modern AIDAR framework adds a crucial final step to account for the long-term value of a customer in the digital age.
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