Which of the following custom report types provides data exclusively related to the performance of selected metrics and does not take into account message attribution?
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Correct answer: Single metric deep dive report.
Why this is the answer
The Single Metric Deep Dive report focuses on the performance of a specific metric over time, independent of message attribution. This means it shows trends and values for a chosen metric (like "Placed Order") without linking those events back to a particular campaign or flow that might have influenced them. Flow performance reports and Campaign performance reports, by contrast, are inherently designed to show the impact and attribution of specific flows or campaigns on various metrics. They tie metric performance directly to the messages sent within those contexts. Therefore, they do take message attribution into account.
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