Which of the following deal types is a pre-negotiated arrangement between a publisher and an advertiser?
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Correct answer: Programmatic Guaranteed.
Why this is the answer
Programmatic Guaranteed is a pre-negotiated, invitation-only deal between a publisher and an advertiser. It includes guaranteed impression volume and fixed pricing within Amazon DSP . This deal type is used when both access and delivery terms are agreed in advance. The guarantee makes it distinct from auction-based or non-guaranteed deal structures.
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