Which of the following describes the viewability standard used by the Amazon DSP?
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Correct answer: 50% of pixels in view for at least 1 second.
Why this is the answer
The correct answer is 50% of pixels in view for at least 1 second. This is the industry-standard definition for viewability as established by the Media Rating Council (MRC) and adopted by Amazon DSP for display ads. For video ads, the standard is 50% of pixels in view for at least 2 consecutive seconds. The other options represent incorrect thresholds for pixel percentage or duration, or they mix the standards for display and video ads.
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