Which of the following factors influence your ad rank? Select the 2 correct answers, then submit.
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Correct answer: Your max CPC for that ad, Your ad’s quality score.
Why this is the answer
Ad Rank decides whether an ad can show and where it appears on the results page. Google states that the amount set as the max CPC bid is one of the factors used in that calculation, so bidding directly affects competitiveness in the auction. Google also explains that ad quality influences Ad Rank, and Quality Score is the Google Ads diagnostic term that reflects the relevance and usefulness of the ad and landing page. Together, bid strength and quality signals determine how strongly the ad can compete for position
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