Which of the following factors would have an effect on the cost of running an influencer program?

Influencer fees directly impact the cost as they are the compensation paid to influencers for their participation. Usage rights, which define how and where the content created by the influencer can be used by the brand, can significantly increase costs if broad or long-term rights are negotiated. Exclusivity agreements, which prevent an influencer from working with competing brands for a specified period, often come with a premium, thereby increasing the program's expense. KPIs (Key Performance Indicators) are metrics used to measure the success of a program, such as engagement rates or conversions; while crucial for evaluating effectiveness, they do not directly contribute to the cost of running the program itself.