Which of the following insights can advertisers gain using the Pinterest tag that they wouldn’t get from Pinterest platform data alone?
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Correct answer: Which product pages users visited..
Why this is the answer
The Pinterest tag (or Pinterest pixel) is a piece of code placed on an advertiser's website. It tracks user actions on the website after they interact with a Pinterest ad. This allows advertisers to see specific on-site behaviors, such as which product pages users visited, items added to carts, or purchases made. Pinterest platform data alone provides metrics related to ad performance within Pinterest (like video views, ad clicks, and impressions), but it cannot track detailed user journeys or conversions that occur off the Pinterest platform on an advertiser's website. Therefore, the Pinterest tag is essential for understanding post-click user engagement and conversion attribution on an advertiser's own site.
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