Which of the following is a benefit of display advertising over search advertising?

Display advertising allows your ads to appear on a vast network of websites, apps, and videos that offer advertising space, reaching users while they are browsing content. This is a key benefit because it enables brand awareness and can target users based on their interests and demographics, even if they aren't actively searching for your product or service. Search advertising, conversely, focuses on showing ads to users actively searching for specific keywords on search engine results pages. While display advertising can be cost-effective, it's not universally cheaper than search advertising; costs depend on various factors like targeting and ad placement. Ads appearing at the top of search engine results pages are characteristic of search advertising, not display advertising.