Which of the following is a benefit of Search Engine Marketing(SEM)?

Search Engine Marketing (SEM) is highly effective because it allows businesses to connect with potential customers precisely when they are expressing intent to purchase or learn more about a product or service. By bidding on keywords, ads appear to users who are actively searching for those terms, indicating a direct interest. This makes SEM a powerful tool for capturing demand. The other options describe broader benefits of digital advertising but are not exclusive to SEM. "Create different types of ad formats" is true for many advertising platforms, including display advertising and social media, not just SEM. "Target people based on their interests and habits" is more characteristic of display advertising or social media advertising, which use demographic and behavioral data, whereas SEM primarily targets based on search queries (expressed intent).