Which of the following is a benefit of using relevant ads and landing pages?

When your ads and landing pages are highly relevant to a user's search query, Google's ad auction system recognizes this as a positive user experience. This relevance contributes to a higher Ad Rank, which is a key factor in determining your ad's position on the search results page. A higher Ad Rank often leads to better ad positions, sometimes even with a lower bid, because Google prioritizes showing users the most helpful and relevant content. Increased cost for ad placements and higher cost per clicks are incorrect because relevance generally leads to lower costs, as Google rewards advertisers for providing a good user experience.