Which of the following is a benefit to combining display ads with sponsored ads?
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Correct answer: Allofthese.
Why this is the answer
Combining display ads with sponsored ads offers several benefits, making "All of these" the correct answer. Display ads, particularly Amazon DSP, excel at reaching shoppers at various stages of their journey, including re-engaging those who have previously shown interest (e.g., viewed products, used the discovery bar, or browsed related items). This re-engagement helps nurture potential customers. Sponsored ads, like Sponsored Products and Sponsored Brands, are highly effective at capturing demand from high-intent shoppers actively searching for products on Amazon. By using both, advertisers can create a comprehensive strategy that covers both proactive awareness and reactive demand capture, leading to a broader reach and increased conversions.
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