Which of the following is a best practice for budget optimization to help maximize delivery?
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Correct answer: Use line item’s projected spend to identify important tactics that are likely to underdeliver and open up their targeting settings or increase maximum average CPM.
Why this is the answer
Budget optimization should use projected spend to find line items that are likely to underdeliver before the campaign ends. Opening targeting settings can increase eligible reach and available impressions. Increasing maximum average CPM can improve auction competitiveness when bid limits are restricting delivery. These actions help Amazon DSP allocate budget more effectively across important tactics.
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