Which of the following is a best practice for managing healthy list growth and maintenance? (Select the best answer.)
Choose an answer
Tap an option to check your answer.
Correct answer: Manage one main list for each marketing channel.
Why this is the answer
A best practice for healthy list growth and maintenance is to keep one main list per marketing channel (for example, one for email and one for SMS). This keeps your account organized, simplifies consent management, and makes segmentation and targeting more efficient. Creating multiple lists for different goals can lead to confusion, duplicate contacts, and inconsistent messaging, while relying only on segments without a clear main list can make consent tracking more difficult.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed