Which of the following is a core benefit that content marketing can bring to a business’s online presence?

Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. By providing useful information, entertainment, or solutions, content marketing draws potential customers to a business's website. This increased, qualified traffic improves visibility and engagement, which in turn can lead to higher conversion rates and ultimately, improved sales. While content can be repurposed for ads, that's a secondary benefit, not the core one. Identifying competitors is a market research activity, not a direct benefit of content marketing. Content marketing aims to pull customers in with value, not push sales messages like traditional advertising.