Which of the following is a great example of a cue to look for in potential GDD leads?

This is a strong indicator for Growth-Driven Design (GDD) because it suggests the company understands the value of optimization and data, but lacks the consistent execution or expertise to leverage these tools effectively. GDD thrives on continuous iteration and data-driven improvements, which aligns perfectly with a company that has the infrastructure (optimization tools) but not the ongoing process. The other options are less direct indicators for GDD: A new chief people officer or a change in product leadership, while significant, doesn't directly point to a need for website optimization or a GDD approach. Downsizing and consolidating locations often indicates financial distress, making them less likely to invest in a comprehensive, iterative website strategy like GDD.