Which of the following is a great tactic to incorporate into your process to encourage upgrades and cross-selling?

All of these tactics are effective for encouraging upgrades and cross-selling within a Growth-Driven Design (GDD) process. Hosting exclusive, client-only workshops educates clients on new trends and potential solutions, naturally leading them to consider additional services or features that address these trends. Talking to other departments helps identify broader business needs that the website can address, expanding the scope of potential projects and services. Running a surprise experiment for free demonstrates value and showcases the agency's capabilities, building trust and making clients more receptive to investing in further experiments or larger projects. Each tactic strategically positions the agency as a valuable partner, fostering opportunities for growth.