Which of the following is a pitfall when using social media for business?

The correct answer is "Not having the resources to respond to comments and questions in a timely manner." This is a significant pitfall because social media thrives on interaction. If a business cannot engage with its audience promptly, it can lead to customer frustration, negative perceptions, and missed opportunities to build relationships or resolve issues. A lack of timely responses can damage brand reputation and deter potential customers. "2-way conversation with customers" is actually a benefit of social media, allowing businesses to build rapport and gather feedback, not a pitfall. "Not being present on every social media platform" is generally not a pitfall; businesses should strategically choose platforms where their target audience is most active, rather than spreading resources too thin across all platforms.