Which of the following is a potential way to improve the efficiency of your app install campaign?
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Correct answer: Exclude Custom Audiences of existing app users..
Why this is the answer
Excluding Custom Audiences of existing app users helps improve the efficiency of an app install campaign by ensuring that your ads are shown only to people who haven’t yet installed your app. Targeting current users wastes impressions and budget, as they are unlikely to perform an install conversion again. By focusing on new potential users, the campaign can drive more installs at a lower cost per acquisition and improve overall campaign performance.
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