Which of the following is an example of a custom property that you may decide to collect from subscribers?
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Correct answer: Birthday.
Why this is the answer
A custom property is additional information you choose to collect about a subscriber beyond the standard contact fields. Email and phone number are standard contact fields used for communication. Birthday is an example of a custom property because it’s optional information that brands collect to personalize messaging, such as sending birthday offers or special promotions.
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