Which of the following is an example of an owned channel? Select the correct answer, then submit.

An Email newsletter is an owned channel because the business creates it, controls the message, and sends it directly to its audience. Google Analytics also classifies Email as its own traffic channel, which reflects direct communication that the business manages itself. By contrast, Paid Social is advertising traffic, not an owned channel, and Referral traffic comes from other websites rather than a channel the business controls. That is why the correct choice is the one based on direct, business-owned communication