Which of the following is an example of low performers when trying to influence consideration?
Choose an answer
Tap an option to check your answer.
Correct answer: Sites with low viewability and no conversions.
Why this is the answer
The correct answer is "Sites with low viewability and no conversions" because these sites are failing on two key metrics related to consideration: users aren't seeing the ads (low viewability), and even if they were, they aren't taking desired actions (no conversions). This indicates a poor return on ad spend and a lack of influence on user consideration. "Sites with high viewability and clicks" are performing well, as users are seeing and engaging with the ads. "Audiences with many conversions and high costs per thousand impressions (CPMs)" might have high costs, but they are still delivering conversions, which is a positive outcome. "Sites with low volume, but high conversions" are efficient, converting a high percentage of the limited traffic they receive.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed