Which of the following is an example of something you want to avoid when building your CTA?

Surprising readers by linking to an unexpected destination is something to avoid when building a Call to Action (CTA). CTAs should clearly communicate what will happen when clicked, building trust and encouraging engagement. Unexpected destinations lead to user frustration and a high bounce rate, undermining the CTA's purpose. A colorful, standing-out button helps draw attention to the CTA, which is a good practice. Keeping instructions simple, clear, and brief ensures the user understands the desired action without confusion. Multivariate testing with indirect and direct suggestions is a valuable strategy for optimizing CTA effectiveness by identifying which messaging resonates best with the audience.