Which of the following is generally used to drive short-termsales?

Sponsored Products are designed for immediate visibility and sales. They appear prominently in search results and on product detail pages, directly linking shoppers to relevant products at the point of purchase. This direct path to conversion makes them highly effective for driving short-term sales by capturing demand. Out-of-home custom solutions, while impactful, are typically used for broader brand awareness and long-term engagement, not immediate sales spikes. Video ads are excellent for storytelling and brand building, and can drive consideration, but their primary goal isn't usually direct, short-term sales conversion in the same way Sponsored Products are.