Which of the following is NOT a true statement?
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Correct answer: Programmatic advertising relies on manual insertion orders and requests for proposals(RFPs)..
Why this is the answer
Programmatic advertising is defined by its automated buying and selling processes, which leverage technology to execute ad placements in real-time. Therefore, the statement that it relies on manual insertion orders and RFPs is incorrect. Traditional advertising often uses manual insertion orders and RFPs, but programmatic advertising automates these steps. The buying process for programmatic advertising is indeed automated, using algorithms and real-time bidding (RTB) to match advertisers with ad inventory. The majority of programmatic ads are purchased using a CPM (cost per mille/thousand impressions) or dCPM (dynamic CPM) model, which are common pricing structures in programmatic media buying.
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