Which of the following is NOT a utm tracking code?
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Correct answer: utm_event.
Why this is the answer
utmevent is not a standard UTM tracking parameter. UTM (Urchin Tracking Module) parameters are used to track the source, medium, and campaign of traffic to a website. The five standard UTM parameters are utmsource, utmmedium, utmcampaign, utmterm, and utmcontent. utmsource identifies the origin of the traffic (e.g., Google, Facebook). utmmedium specifies the channel (e.g., cpc, email). utmcampaign denotes a specific promotion or strategic campaign. While events are tracked in analytics, utmevent is not a valid parameter for attributing traffic sources.
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