Which of the following is NOT one of the foundational components of a digital marketing strategy?

HubSpot frames a basic digital marketing strategy around foundational planning decisions rather than later optimization tasks. It begins with understanding the audience through buyer personas , reviewing current digital channels and assets, and mapping campaigns to business goals. Those elements define who the marketing should reach, what resources already exist, and how efforts should be organized. A/B testing is used after pages or campaigns are running to improve performance, so it belongs to optimization instead of the initial strategy foundation. HubSpot Academy+2HubSpot Academy+2