Which of the following is NOT part of the new mindset for thinking about a website?

The correct answer is "The website primarily helps the marketing team achieve their goals." This statement is incorrect because a growth-driven design (GDD) mindset views the website as a core business asset that serves the entire organization, not just a single department. While marketing certainly uses the website, its purpose extends to sales, customer service, product development, and overall business growth. The other options are all integral to the new mindset for thinking about a website in GDD: "The website is an asset of the business" emphasizes its value beyond a mere cost center. "Continuously improving the website is an investment in growth" highlights the iterative and strategic nature of GDD. "The website should be tied directly to concrete business goals" underscores the data-driven and results-oriented approach.