Which of the following is not true about multi-touch conversions?

Multi-touch conversions refer to conversions where a user interacts with multiple marketing touchpoints before converting. These touchpoints can include multiple website visits, interactions across different devices (cross-device conversions), or engagements with various channels like paid search, social media, or email. The key characteristic is that the conversion journey involves more than one distinct interaction point. Therefore, building attribution models is crucial to assign appropriate credit to each channel involved in the customer journey. Conversions happening after more than one page visit on a single website visit are not necessarily multi-touch; they are simply part of a single user session.